Experimentation in the face of uncertainty is a complex systems answer to the established notions of risk and loss avoidance in the financial arena. Bay and Bäckius are adding to the traditional conceptions of experimentation the notions of mental models and ontology. They argue that experimentation is the creation of something new in the face of uncertainty and risk. The emergent, derived from a set of adjacent possibles, is allowed to redefine both “that which is” and “the yet to be.” Bay and Bäckius illustrate this with examples drawn from the field of financial derivatives and the Swedish region of Gotland.
Per Bäckius is a Ph.D. student at Stockholm University, School of Business, where he is participating in the project "What is Economy?"; He is currently working on his thesis "The Business World and the Situation of the Individual," in which he tries to investigate assemblages; i.e. the braidings of economic discourses and corporealities; that mold or transform both ourselves and business life. His goal is inventing new possibilities of life.