Author Profile

Aaron Tham

Institution: University of the Sunshine Coast

Department: School of Business

City: Sippy Downs

State: Queensland

Country: Australia

Aaron Tham is Lecturer in Tourism, Leisure and Events Management within the School of Business at the University of the Sunshine Coast. Aaron’s research areas include social media and its impact towards tourism consumer behaviour. His other research interests are in the areas of medical tourism, disruptive innovation and culture and heritage branding.

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