Despite the wide, immense and continuous popularity of Romance of Three Kingdoms in China – as popular as Art of War by Sun Tzu – the work is by far less widely known in the West. Yet to the Chinese, Japanese and Korean CEOs in mastering strategy, Three Kingdoms is indispensable reading. Three Kingdoms acts as a bridge that links the present with the past. In interpreting global events, a CEO or Chinese leader often takes the novel as a mental schema or a grid. For example, whilst in the West a CEO may be said to be ‘Theory X’ type, a Chinese CEO in referenced to Three Kingdoms may be said to be ‘Cao Cao’. Moreover many a top businessman from the ‘chopstick’ culture are able to weave a story from the Romance of Three Kingdoms. He may cite a word, phrase, line, dialogue or an entire episode to justify his intentions, remarks or actions taken in strategy. To function as a strategist in China, one has go beyond the MBA and know the novel. Indeed, vignettes (despite ‘Romance’) are grounded in historical settings. As such, they are very much akin to edited down versions of Harvard MBA case studies. Many of these tales, illustrate how the Art of War principles may be applied in a specific organizational context. The most intriguing aspects in the storytelling of Romance of Three Kingdoms lies in their relevance for the Chinese in making sense of what is still happening. In this paper we cite the case of Taiwan as an illustration. Given the novel’s emergence from a particularly chaotic era in Chinese history, their narratives are especially relevant for our times. The 21st century may be remembered as particularly troubling, terror-izing times: Tsunami, region wide earthquakes, killer viruses, Avian flu… and what else?