Publication date (electronic): 30 September 2006
Designed emergence as a path to enterprise sustainability
The combined forces of globalization, rapid and unpredictable change, management scandals, and business failures raise questions about the viability of contemporary business organizations. From the perspective of 21st century trends, a paradigm is developed that challenges prevailing notions about how businesses/enterprises are understood, managed, and evaluated. A model that focuses on emergent dynamics and long-term societal benefit is proposed. The sustainable enterprise that utilizes emergent dynamics is contrasted with the conventional organization that hierarchically directs and controls with a focus on the short term. The emergent dynamic increases the innovation, energy, and adaptability of the enterprise, especially in turbulent environments. The sustainable enterprise model systematically supports emergent dynamics and coevolves with the industry and environmental agents toward sustainability.
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